Coldwell Banker invests in innovative real estate marketing technologies
Published 8:00 am Thursday, August 28, 2014
- Partnership
Coldwell Banker Lake Oconee Realty/Lake Country has partnered with CirclePix, a Utah based company specializing in cutting-edge technology creating comprehensive marketing solutions for today’s progressive real estate companies.
A perpetual leader and pioneer locally in the implementation of real estate technology, the company reached agreement with CirclePix this past month with a target rollout date for the week of Aug. 18.
“Through advanced technology, a seller, simply by associating with our company and agent of choice, will automatically experience unparalleled exposure of their property not currently available through any other company in the six county Lake Country of Georgia,” said Tom Martin, president and COO of Coldwell Banker Lake Oconee Realty/Lake Country. “Each individual listing will have its own distinct property site utilizing over nine sources of lead generation, a full YouTube video, a mobile tour, social media integration and much, much more. This cutting edge marketing platform will allow us to focus more eyes faster on every single property listed with Coldwell Banker. With the increased exposure, additional leads will be generated from qualified buyers allowing our associates to sell more homes at higher values,” Martin said.
Consumer buyers and sellers will see immediate benefits with CirclePix. The associated STAR marketing system makes the process much easier and simpler for potential purchasers to locate and purchase commercial, residential and farm and land property. The collection of marketing tools provides high caliber professional, personalized services for today’s consumer in an increasingly networked, mobile world. The partnership with Circle Pix delivers the absolute latest in technological advances as each individual seller will receive a customized marketing program focused on a global marketplace.
The essence of the program centers around media automation, worldwide exposure, lead generation, and in-depth communication to provide a service second to none. Batch texting, activity statistics, QR codes, lead notification, 24 hour information line, mobile and visual tours, property brochures and flyers, coupled with established outlets like Facebook and the new Craigslist are just a few features that produce a winning combination. These resources, when blended with the company’s existing marketing systems, provide maximum opportunity to sell diversified properties from lower priced properties to high-end homes using the Coldwell Banker Previews program.
Brian Quinn, the number one sales agent throughout Georgia’s Lake Country, said: “I take great strides to provide my clients with every advantage in helping them get their properties sold at the highest price in the shortest amount of time. Adding a service like Circle Pix gives them another dimension that will greatly increase their opportunities to sell their homes.”
As cutting edge as this alliance is, Martin was quick to point out, that “it still takes talented, well-trained, and trusted real estate professionals to translate this technology into a successful closing for our valued clients. I am extremely proud of our sales representatives and the accomplishments of this organization. Simply put … If you have the best people, you have the best company.”
For more information or how Coldwell Banker Lake Oconee Realty/Lake Country can help sell or buy a home, land, or commercial property, visit www.CBLakeOconee.com or email Info@CBLakeOconee.com.