To learn more about sweepstakes scams and how they work, see BBB’s study on these scams at BBB.org/ScamStudies. If you’ve been the victim of a scam, please report it to www.BBB.org/ScamTracker. By sharing your experience, you can help others avoid falling victim to similar scams.

Everyone knows to look for phony emails — they can appear in your email inbox or even at work. Scammers can easily make messages that appear to come from anywhere, like your boss’s email account or a close family member. But what about phone calls and voicemail?

Scammers can use new AI technology to mimic the voice of someone you know and create a phone call or voicemail recording. This “voice cloning” technology has recently advanced, and anyone with the right software can clone a voice from a very small audio sample.

The scam works at work when you get a voicemail from your boss. They instruct you to wire thousands of dollars to a vendor for a rush project. The request is out of the blue. But it’s the boss’s orders, so you make the transfer. A few hours later, you see your boss and confirm that you sent the payment. But there’s one big problem; your manager has no idea what you are talking about! It turns out that the message was fake.

At home, you may receive a phone call or voicemail from a family member in an urgent situation like an accident or a medical emergency. They provide convincing details and ask for money immediately via a digital wallet payment app like Venmo or PayPal. You find out later that the story wasn’t true, and your money is gone.

A consumer recently shared on Scam Tracker, “Received call on 1-26-24 I thought it was my daughter-in-law she said Hi mom calling to say she was pulled over driving and has a broken nose and is now being. She was frantic to have me call the lawyer right away. She asked me 3 times if I wrote the name & number down. I said yes. She said she had to go right now as they are taking her. Her voice sounded just like my daughter-in-law.”

With the US now amid the 2024 election season, scammers may use the technology to mimic candidates’ voices to sway voters or potentially drum up “donations.”

How to avoid AI voice cloning scams:

• Resist the urge to act immediately. No matter how convincing a phone call or voicemail may sound, hang up or close the message if something doesn’t feel right. Call the person who claimed to have called you directly with the phone number you have saved for them. Don’t call back the number provided by the caller or caller ID. Ask questions that would be hard for an impostor to answer correctly.

• Don’t send money if you’re in doubt. If the caller urgently asks you to send money via a digital wallet payment app or a gift card, that may be a red flag for a scam. If you wire money to someone and later realize it’s a fraud, the police must be alerted.

• Secure your accounts: Whether at work or home, set up multifactor authentication for email logins and other changes in email settings. At work, verify changes in information about customers, employees, or vendors.

• At work, train your staff: Create a secure culture at your office by training employees in internet security. Make it a policy to confirm all change and payment requests before transferring. Don’t rely on email or voicemail.

For more information on emergency scams, read the BBB’s scam alert at BBB.org or the FTC’s articleat FTC.gov. You can also learn how to identify AI in photos and video, and read BBB’s tips on how to spot a deepfake.

If you’ve been the victim of a scam, please report it at BBB.org/ScamTracker. Your report can help expose scammers’ tactics and prevent others from having a similar experience.

— Kelvin Collins is president & CEO of the Better Business Bureau serving the Fall Line Corridor, serving 77 counties in East Alabama, West Georgia, Southwest Georgia, Central Georgia, East Georgia and Western South Carolina. This tips column is provided through local BBBs and the International Association of Better Business Bureaus (IABBB). The Better Business Bureau sets standards for ethical business behavior, monitors compliance and helps consumers identify trustworthy businesses. Questions or complaints about a specific company or charity should be referred directly to the BBB at Phone: 1-800-763-4222, Web site: BBB.org or E-mail: info@centralgeorgia.bbb.org