GREENSBORO, Ga. — In a rapidly evolving market, Luxury Lake Oconee Real Estate Group has demonstrated remarkable resilience and growth, reporting a stellar $129 million in sales so far this year, a result of 113 transactions. Additionally, there is $27 million in pending transactions.

Ted Baker, the managing broker at Luxury Lake Oconee, attributes this success to the “hardworking agents and staff and the unwavering loyalty of our clients, coupled with our steadfast commitment to providing top-notch service.”

This dedication to excellence continues to set the brokerage apart as a leader in the luxury market.

Amidst changing industry dynamics, Luxury Lake Oconee is not resting on its laurels. The group is introducing innovative initiatives to sustain its competitive edge and commitment to exemplary service.

“Our goal is to anticipate and meet our clients’ needs exceptionally well. We’ve streamlined our processes and continue to push the envelope on innovation,” Baker said.

The brokerage recently announced the launch of “Luxury Leo,” a groundbreaking strategy designed to redefine listing services.

“Listing is not just about placing your property on the MLS. We go a step further by servicing it,” said Riezl Baker, co-founder of Luxury Lake Oconee. “Leo, which stands for Listing Event Order, outlines the various steps we take to ensure our clients receive the premier service they expect from us.”

Riezl Baker also reflected on the changes the industry has seen over recent years. “Times have shifted, and we are no longer in the COVID days. We’re back to the normal pace of real estate, and as realtors, we must continually prove our value to our clients. Although properties are staying on the market longer and we have more cautious buyers, we are committed to investing in marketing to reach the audience and buyers for our properties,” she added.

“Luxury Leo” represents a strategic response to the changing market environment, promising to enhance the customer experience and ensure that every listing is handled with the utmost care and professionalism. With initiatives like Luxury Leo, Luxury Lake Oconee Real Estate Group continues to define what it means to offer luxury real estate services at every price point, proving that even in a shifting market, innovation and quality service remain timeless.

Keith Cooley, who recently sold his home, praised the team’s dedication.

“It was a pleasure to work with Luxury Lake Oconee in selling our home. The photos and videos were professional and compelling, and no agency at Lake Oconee does a better job of targeted marketing of a premier property than they do. Despite the challenges of rising interest rates and the general slowdown of the housing market throughout the country, the team persevered and was able to find the perfect buyer for our home. We were thrilled with the final outcome.”